AIHA’s Outreach and Public Awareness Programs Receive APEX and Content Marketing Awards

July 19, 2018 The American Industrial Hygiene Association (AIHA^®) will receive two APEX Awards for Publication Excellence from Communications Concepts, Inc. AIHA won a Grand Award in the Electronic Media category for the IH Heroes™ comic and a Certificate of Excellence for the IH Heroes™ series. AIHA also finished as a Content Marketing Award Finalist for Best Motivational Video or Video Series for the I Am IH™ web series and for Best Digital Marketing Publication Design for the IH Heroes Tales from the IH Experience series.The IH Heroes program and I Am IH series are part of a larger outreach program by AIHA, the IH Professional Pathway program. This is a comprehensive member outreach and public awareness program that was developed and launched by AIHA in 2016. AIHA is honored to have collaborated on the IH Heroes™ project with exceptional artists and designers, including Klaus Scherwinski, Luisa J. Preissler, and Simeon Cogswell and LAI Video for the I Am IH series. AIHA has received a total of 25 honors over the past three years for its outreach programs, including an APEX Grand Award in the same Electronic Media category last year.

The APEX Awards for Publication Excellence is an annual competition for publishers, editors, writers, and designers who create print, web, electronic, and social media. Business, nonprofit, agency, and freelance communicators can submit to APEX to win awards for their best writing, publications, campaigns, programs, design, and media. The event is sponsored by Communications Concepts, Inc. which advises professionals who write, edit, and manage business communications on best strategies and practices.

The Content Marketing Awards are presented and owned by the Content Marketing Institute, a UBM company, to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2018 Content Marketing Awards include 92 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards is the largest international content marketing awards program.

“It has been an honor to see the IH Professional Pathway program and its affiliated initiatives like the IH Heroes program and the I Am IH series blossom into the resources that they are. Our marketing team takes pride in not only our work but the fulfillment our efforts in promoting industrial hygiene and keeping workers safe brings,” said AIHA Marketing Manager Ben H. Rome, who spearheaded the programs with Sue Marchese, AIHA Communications & Marketing Managing Director.